Publications
Print Publications
CPAmerica members have access to a broad range of professional publications, including numerous client newsletters, brochures, advertisements, press releases and seminars to help firms better market to their client base and to prospective firms. Members also receive a number of member publications to keep them informed about CPAmerica and to help them with their marketing efforts.
Client Newsletters
CPAmerica members may subscribe with complete market exclusivity to any of CPAmerica’s 17 national client newsletters. The newsletters are designed to assist firms in their marketing and communication efforts with clients and prospects. The quarterly newsletters, which are customizable with firm logos, are of general business interest or are targeted toward specific industries.
- Audit America
- Building for Success (building/construction)
- Client Friend (general business)
- Client Friend insert (local/firm news)
- Federal Tax Watch (tax)
- Fraud Matters (prevention/detection of workplace fraud)
- Industry Insights (manufacturing and wholesale distribution)
- Lending Sense (banking/lending)
- Management Strategies (management/leadership)
- More Than Money (nonprofit organizations)
- Of Real Value (real estate investors)
- On Point (law firm practice management, litigation support)
- Relatively Speaking (family businesses)
- Valuations Plus (business valuations)
- Wealth Advisor (estate planning/financial planning)
- Your Healthy Practice (physicians’ practices)
Client Brochures
Members also have complete market exclusivity to a large assortment of client brochures to assist them with their marketing efforts. The brochures are educational and informational, while directing clients and prospects to the firm for assistance. All brochures are available year-round and are customizable with members’ logos and firm information.
Brochures include:
- 50 Ways to Better Market Your Business
- 50 Ways to Cut Your Business Taxes
- 50 Ways to Improve Your Company’s Bottom Line
- 50 Ways to Increase Your Personal Wealth
- 50 Ways to Reduce Your Personal Taxes
- Auto Mileage Log
- Building & Construction Services
- Business Development Brochure
- Business File Retention
- Compilation & Review Services
- Controllership & CFO Services
- Cost Segregation Studies
- Creating the Right Buy/Sell Agreement
- Dealing with Rising Healthcare Costs
- Estate Planning Services
- Family Business Services
- Gifting Wisely
- How Much Is Your Business Worth?
- Internal Controls
- IRAs and Your Retirement
- Masterpiece Firm Brochure
- Maximizing Deductions
- Nonprofit Services
- Planning for Your Annual Audit
- QuickBook Services
- Ratios and Your Business
- Rental Real Estate
- Retirement Planning Services
- Saving for College
- Services for Physicians and Healthcare Facilities
- Social Security and Your Retirement
- Starting a Business
- Strategic Planning
- Succession Planning Services
- Tax Planning for Small Businesses
- Tax Planning for Wealthy Individuals
- Trusts, Insurance and Marital Deduction Planning
- Understanding the Alternative Minimum Tax
- Wealth Advisory Services
- What Is Your Net Worth?
- Which Entity Is Best?
- Wills and the Law
Advertising Campaigns
New advertising campaigns are developed regularly by CPAmerica to help member firms advertise their services in local newspapers, journals, magazines and other publications.
CPAmerica graphic artists work directly with selected publishers to assist firms in formatting the ads to specific requirements.
Current campaigns include:
CPAmerica Branding Campaign: A set of four free ads is available to help firms establish CPAmerica as a secondary brand. Complementary postcards are also available at a minimal charge for a client mail campaign. The ads emphasize trust, knowledge, responsiveness and value of CPAmerica member firms.
American Values Ad Campaign: This set of 15 different print ads is aimed at differentiating member firms from the Big 4. The ads emphasize honesty, independence, trust and the local roots of CPAmerica firms. The ads are available in both color and black & white.
Hourglass Campaign: This longtime CPAmerica ad campaign remains popular with members and lives up to its billing, “Our relationships stand the test of time.”
Seminars
Members who plan to present a seminar to their clients and prospects need look no further than CPAmerica for assistance. Ten professionally written and designed PowerPoint seminars are available for purchase, along with an in-depth set of presenter notes. Brochures are also available in each topic area to be used as hand-outs at the seminar.
PowerPoint seminars available include:
- Estate Planning
- How Much Is Your Business Worth?
- How Much Is Your Client’s Business Worth?
- How to Better Market Your Business
- Maximizing Deductions for Business Expenses
- Planning for Your Annual Audit
- Retiring
- Retirement Planning
- Saving for College
- Succession Planning
Member Publications
CPAmerica members receive the following publications free of charge to keep them informed of the many CPAmerica services, products and programs available to them:
- Brainstorming monthly member newsletter
- Marketing Mix quarterly member newsletter focusing on sales and marketing
- CPAmerica Catalog of Services to give an in-depth look at all programs and products
- CPAmerica/Horwath Ranking Flyer to show the worldwide size of the network
- CPAmerica International Advantage presentation folder/brochure/flyer to show clients the advantages of working with a firm in the CPAmerica network
- Membership Directory, including contact information for all member firms
- Press Releases for members to send to local media
- Seven Ways to Improve Your Press Coverage booklet to assist firms with press releases
- Marketing flyers to help firms better use their publications
Online Content Services
One of CPAmerica’s fastest growing areas is online publications, which are used to communicate with members, enhance members’ Web sites and allow member firms to contact clients and prospects via e-mail.
There are numerous online publications directed toward clients that are available to assist member firms with marketing and communication to current clients and prospects:
E-ssential$ Bulletin is a biweekly e-letter that firms may send to up to 3,000 clients. It includes online articles as well as business tips and any local news the firm wants to include.
Online articles in eight different categories are available on a rotating basis to enhance firms’ Web sites. The eight categories include:
- Construction
- Family business/Succession
- General business/Management
- Banking/Finance
- Nonprofit organizations
- Healthcare
- Valuations/Legal services
- Wealth advisement/Estate planning
Online newsletters in the areas of tax and real estate are currently available, with more of CPAmerica’s quarterly print newsletters regularly being added to the list.
Online tax tips, written by members, are posted on a monthly basis.
Washington Tax Update, CPAmerica’s biweekly update of the latest happenings on Capitol Hill, is available in an online version as well as in print.
Other online publications are directed toward members to keep them informed about CPAmerica resources available to help them grow and improve their practices.
Brainstorming and other member print newsletters are also available for readership online.
Dispatch is a biweekly e-letter CPAmerica sends to its members updating them on upcoming events and new programs.
